Area of Expertise: Marketing, AI & Analytics
Srivathsan Sridharan is a seasoned marketing, HR, and business transformation leader with 23+ years of experience across IT, SaaS, Life Sciences, EdTech, Manufacturing, and HR Services. He currently serves as Senior Director – Human Resources and Senior Director – Global Marketing at Agilisium Consulting, where he works at the intersection of AI, data, marketing, talent, and organizational transformation.
His experience spans enterprise marketing, AI-powered marketing, demand generation, brand strategy, product marketing, HR, talent acquisition, people analytics, employer branding, and leadership development. He has built marketing functions from the ground up, scaled global demand-generation programs delivering 3X+ ROI, and advised organizations and start-ups on using data and AI to drive measurable business outcomes.
Areas of Expertise
- AI-Powered Marketing & Marketing Analytics
- Digital & Enterprise Marketing
- Brand & Product Marketing
- Go-to-Market Strategy & Demand Generation
- People Analytics & AI for HR
- Employer Branding & Talent Strategy
- Strategic Communications & Thought Leadership
- Leadership Development & High-Performance Culture
- Customer Segmentation, Recommendation Engines & Predictive Analytics
Career & Professional Highlights
- Currently serves as Senior Director – Human Resources and Senior Director – Global Marketing at Agilisium Consulting, driving people, talent, and global marketing initiatives.
- At Agilisium, works on enterprise AI adoption in Life Sciences, developing ROI-driven GTM strategies, analyst engagement, and thought leadership around emerging technologies including Agentic AI.
- Has 23+ years of experience across IT, SaaS, Life Sciences, EdTech, Manufacturing, and HR Services.
- Has built high-impact marketing engines from 0-to-1, scaled global demand-generation programs, and delivered 3X+ ROI through data-driven marketing initiatives.
- Previously served as Head of Marketing at Newforce Global Services, working across HR Services, HR Tech SaaS, and digital commerce businesses.
- Served as Head & Marketing Director at MSRCosmos, leading branding, demand generation, digital marketing, communications, sales, and partnerships across IT, Travel Tech, RPA, and Blockchain businesses.
- As Head of Marketing & Communications at FunderMax India, delivered 4X ROI on the marketing budget within six months and built an execution-oriented marketing team.
- At Simplilearn, led enterprise marketing, demand generation, product launches, partner marketing, and thought leadership across the US and Indian markets.
- Spent over four years with Randstad India, leading B2B marketing, market research, thought leadership, employer branding, and strategic initiatives including the Randstad Award and the company’s partnership with Williams Formula 1.
- Earlier experience includes marketing and communications leadership roles at Cognizant Technology Solutions and HCL Technologies, supporting global markets across telecom, mobility, energy, utilities, government, BPO, manufacturing, and logistics.
- Began his career with Sundaram Brake Linings, working in international marketing and exports and helping expand the company’s presence into six new markets including Bulgaria, Hungary, Cyprus, Congo, Jordan, and Italy.
- Has been associated with start-ups, technology services organizations, and educational institutions as a Marketing Advisor and Visiting Faculty, with teaching interests spanning Marketing, CRM, HR, and Training & Development.
- Holds an Advanced Programme in Artificial Intelligence Powered Marketing from IIM Calcutta, a PGPM (MBA) in Marketing from Great Lakes Institute of Management, and a E. in Mechanical Engineering from SASTRA University.
- Recipient of the Best Young Manager of the Year (2012) and Randstad India Stars of Excellence (RISE) Award (2014).