Area of Expertise: Marketing
Mohammed Asif is a B2B SaaS and technology leader with over 11 years of experience spanning enterprise sales, account management, customer success, and revenue growth across global markets. As Head of Enterprise Sales – EU at Freshworks, he leads customer growth and retention across Europe, working with mid-market and strategic enterprise portfolios while building high-performing, globally distributed sales teams.
His expertise spans B2B SaaS and enterprise selling, AI-led sales, go-to-market strategy, strategic account management, customer retention, and revenue expansion. He has consistently driven growth through customer segmentation, cross-sell and upsell strategies, portfolio and coverage planning, consultative selling, and close collaboration across sales, product, marketing, and customer success.
With a strong customer-led growth orientation, Asif brings practical industry perspectives on modern B2B selling, AI-enabled sales, revenue operations, global GTM strategy, and building scalable, high-performing sales cultures.
Areas of Expertise
- B2B SaaS & Enterprise Sales
- Global Go-to-Market Strategy
- Strategic Account Management
- Revenue Expansion & Customer Retention
- AI & Technology Selling
- Customer Success & Customer-Led Growth
- Sales Strategy & Portfolio Management
- Consultative & Solution-Led Selling
- Cross-Sell & Upsell Strategy
- Sales Team Leadership & Capability Building
- Revenue Operations & Sales Automation
- Customer Segmentation & Coverage Strategy
Career & Professional Highlights
- Leads Enterprise Sales – Europe at Freshworks, driving revenue growth, customer expansion, and strategic account management across European markets.
- Brings 11+ years of experience across B2B technology, SaaS, enterprise sales, account management, customer success, and revenue leadership.
- Progressed through multiple leadership roles at Freshworks, including Senior Manager – Sales, Manager – Sales, Lead Account Manager – UKI, Senior Account Manager – UK & Europe, and Senior Portfolio Success Manager.
- Managed significant European customer portfolios, including a $3M portfolio as Lead Account Manager – UKI, while achieving 131% annual target attainment and a 25% annual growth rate.
- As Senior Account Manager – UK & Europe, achieved 142% annual target attainment, delivered 31% revenue growth, and managed a $2M portfolio.
- A two-time President’s Club winner (2022 & 2023), recognising outstanding sales performance and customer impact.
- At Freshworks, partnered with enterprise customers including The FA, Highbourne Group and McLaren, supporting strategic account growth and customer success.
- Previously spent over four years with Naukri.com, progressing from Senior Executive – Corporate Sales to Manager – Corporate Sales, with responsibilities across enterprise account management, customer success, product adoption, retention, account expansion, and revenue growth.
- Built early expertise in solution-led consultative selling, client acquisition, account management, cross-selling and geographic market development.
- Holds an MBA from Anna University with specialisations in Sales & Marketing and Human Resource Management, along with a Bachelor of Engineering in Electronics & Instrumentation from Anna University.