Jayapradeep Vasudevan is a seasoned business leader and automotive industry professional with over 28 years of experience spanning business strategy, sales operations, network expansion, marketing, customer experience, and organizational leadership. He has held senior leadership positions across the automotive and electric mobility sectors, with experience spanning tractors, passenger cars, motorcycles, and electric vehicles.
Currently serving as Head – National Business Operations at Jawa Yezdi Motorcycles, he is responsible for driving the business across the Jawa, Yezdi, and BSA motorcycle portfolio. His leadership experience includes building and scaling businesses, developing market strategies, strengthening dealer networks, enhancing customer experience, and leading large sales and marketing teams.
Areas of Expertise
- Business strategy, sales operations, and market development
- Go-to-market strategy and business growth
- Premium brand management and customer experience
- Dealer network development and channel strategy
- Electric vehicle business and emerging mobility
- Strategic business planning and market analytics
- Sales leadership, team building, coaching, and performance management
- Retail finance, network expansion, and business transformation
Career & Academic Highlights
- Head – National Business Operations at Jawa Yezdi Motorcycles, driving the business for the Jawa, Yezdi, and BSA motorcycle portfolio.
- Previously served as President – 2 Wheelers at Kinetic Green, leading the two-wheeler business with a focus on establishing E-Luna as a category leader and creating new opportunities in the EV scooter segment.
- Served as Chief Business Officer at Raptee.HV, where he focused on establishing the brand as a premium EV player in India and international markets, while developing premium customer experiences and supporting organizational growth.
- Spent 14+ years with Royal Enfield, including serving as Business Head – India & SAARC, leading a team of 250+ sales and marketing professionals and driving business growth, market expansion, and customer experience.
- At Royal Enfield, played a key role in dealer network expansion, adding 430 dealerships in three years, while also conceptualizing new dealership formats and completing 250 Studio Stores in two months.
- Led strategic business planning and analytics initiatives, including statistical volume forecasting that achieved 94% accuracy, and strengthened sales capability through structured training and skill-development initiatives.
- As Zonal Head at Royal Enfield, consistently achieved a CAGR of more than 53% in the zone and helped the brand achieve 27% market share in the premium motorcycle segment.
- Earlier held leadership positions with Hindustan Motors and TAFE, building extensive experience in passenger cars, tractors, dealer management, sales, and regional business development.
- Holds a PGXPM from Great Lakes Institute of Management, along with leadership programs from Indian Institute of Management Ahmedabad and Indian School of Business.
- Holds a Bachelor of Engineering in Agricultural Engineering from Tamil Nadu Agricultural University.