Area of Expertise: Strategy and Marketing
Education:
- Fellow, XLRI – Xavier School of Management, Jamshedpur
- PGDM, Xavier Institute of Management, Bhubaneswar
- Bachelor’s Degree in Engineering, College of Engineering, Thiruvananthapuram, Kerala University
BIO:
Subrat Sarangi is a management educator, researcher, and strategy practitioner with over 27 years of experience spanning industry, management consulting, teaching, and research, including around 13 years in academia. Before moving into academics, he spent approximately 14 years in industry and consulting, working with organisations including Jindal Steel & Power, Avalon Consulting, IBM Global Services, Wipro Consulting, iGATE-Patni, and Beroe Inc.
At Beroe Inc., he served as Vice President – Market Intelligence, managing close to 500 direct and indirect reportees with annual revenue responsibility of approximately US$25 million. He was also part of the executive leadership at iGATE and Beroe, contributing to strategic planning and leadership-level decision-making. Prior to joining Great Lakes Institute of Management, he was associated with MICA, bringing significant industry and consulting experience into management education.
His consulting and advisory experience spans Market Entry Strategy, Growth Strategy, Business Due Diligence, Supply Chain Design, Process Optimization, Performance Improvement, Outsourcing Advisory, Product Management, Distribution, and Market Intelligence. He has worked with leading organisations across Automotive, Hi-Tech, FMCG, Ports & Infrastructure, Metals & Mining, Healthcare, Media & Publishing, and Plastics.
Subrat is also an accomplished researcher with interests spanning product management and distribution, sports analytics, brand equity, B2B sales, new-age technology, predictive analytics, and quantitative decision models. His research has been published in several reputed international journals, including ABDC-listed and Scopus-indexed journals, and he has authored and edited books and numerous business cases.
AREA OF EXPERTISE:
Strategy, Marketing & Operations
SUBJECT TAUGHT / STUDENT PROJECT MENTOR:
EXPERIENCE:
INDUSTRY & CONSULTING EXPERIENCE:
- Vice President – Market Intelligence, Beroe Inc. — Led Market Intelligence operations with approximately 500 direct and indirect reportees and annual revenue responsibility of around US$25 million.
- iGATE-Patni — Executive leadership role with involvement in strategic planning and decision-making.
- Wipro Consulting, Bengaluru — Consulting experience across strategy and business transformation.
- IBM Global Services — Supply Chain, Strategy & Change vertical.
- Avalon Consulting, Mumbai & Chennai — Management consulting across multiple industry sectors.
- Jindal Steel & Power Ltd., Raigarh — Early industry experience.
ACADEMIC EXPERIENCE:
- Great Lakes Institute of Management — Faculty / Management Educator
- MICA, Ahmedabad — Faculty / Management Educator
- Around 13 years of academic experience within his overall 27+ years of professional experience.
RESEARCH & PUBLICATIONS:
- Research interests include quantitative modelling in product management and distribution, sports analytics, brand equity measurement, fuzzy-set applications in multi-objective decision models, B2B sales, new-age technology, and predictive analytics in cricket.
- Received a ₹15 lakh research grant for four projects under the Odisha Primary Education Program Authority with KIIT University, Bhubaneswar.
- Served as co-investigator on a funded research project for the Government of Odisha evaluating the impact of the Biju Gaon Gadi Yojana.
- Published research in reputed journals including Journal of Business Research, International Journal of Disaster Risk Reduction, International Marketing Review, Journal of Strategic Marketing, Journal of Business Analytics, Growth and Change, OPSEARCH, Benchmarking: An International Journal, and Journal of Marketing Channels.
- His publications cover strategic marketing, product-line decisions, organisational resilience, sustainability, sports analytics, emerging-market distribution, multimarket competition, entrepreneurship, and market intelligence.
- Author/editor of Managing Businesses in the Digital Economy, published by Bloomsbury Publishing.
- Authored book chapters on Industry 4.0, Product Line Selection Strategy, Omni-Channel Distribution, Innovation in Emerging Markets, and Supply Chain Excellence.
- Authored multiple SAGE Research Methods case/how-to publications covering predictive analytics in sport, constrained optimisation, market entry and market sizing, and panel-data analysis.
- His work on cricket analytics has received media attention, including coverage in The Times of India, and he was named MICA’s InsideIIM Professor of the Year 2020–21.
SELECTED INDUSTRY & ADVISORY EXPERIENCE:
Subrat has advised and worked with leading organisations including Toyota Kirloskar Motors, Tata Chemicals, Unilever, Tata Steel, ArcelorMittal, Ciena Corporation, Ashok Leyland, TVS Group, Anand Bazar Patrika Group, Ministry of Commerce – Sultanate of Oman, Merck, Kraft Foods, Johnson Diversey, and International Seaports Limited. His assignments have covered market entry, growth strategy, due diligence, supply-chain design, process optimisation, performance improvement, and outsourcing advisory.
MEDIA & INDUSTRY ENGAGEMENT:
- Named MICA’s InsideIIM Professor of the Year 2020–21.
- Featured in media discussions on strategy, cricket analytics, management education, digital payments, and career opportunities in IT and management.
- Invited industry speaker/panelist on topics including The Science of Strategy, Export–Import Business, Digital Payments, and Career Opportunities in IT and Management.