Dr. P. K. Viswanathan (PKV)

AREA OF EXPERTISE: Analytics & Data Science

PROFILE

Dr. P. K. Viswanathan is an accomplished academic, researcher, consultant and corporate trainer with extensive experience across academia, research, industry, training and consulting. He has served as Professor of Analytics at Great Lakes Institute of Management and has been recognized among India’s prominent academicians in Analytics and Data Science for three consecutive years — 2017, 2018 and 2019.

He has extensive experience in teaching management students in Business Statistics, Business Analytics, Predictive Analytics, Machine Learning Analytics and Spreadsheet Modelling and has served as Principal Faculty for Analytics-focused Management Development Programs. He also brings 15+ years of industry experience, having held senior management positions with Ballarpur Industries (BILT), Thapar Group and J.K. Industries.

Dr. Viswanathan has undertaken corporate consulting assignments, designed and delivered executive training programmes for leading organizations, and contributed extensively to analytics education and research. His work combines quantitative methods, statistical modelling and analytics with practical business decision-making.

SUBJECT TAUGHT / STUDENT PROJECT MENTOR

RESEARCH INTEREST

Scoring Models | Classifiers | Predictive Analytics | Machine Learning | Artificial Intelligence

EDUCATION

Ph.D. – University of Madras
MS – University of Manitoba, Canada
MBA – Faculty of Management Studies (FMS), University of Delhi
M.Sc. – University of Madras

ACADEMIC & INDUSTRY EXPERIENCE

Professor – Analytics, Great Lakes Institute of Management
Principal Faculty – Analytics, Management Development Programs, Great Lakes
15+ years of industry experience in senior management roles
Senior Management – Ballarpur Industries (BILT), Thapar Group
Senior Management – K. Industries, J.K. Organization
Corporate consultant and executive trainer across analytics, statistics and business decision-making

PUBLICATIONS & BOOKS

Dr. Viswanathan has authored/co-authored four books, including:

Business Statistics – A First Course – Pearson Education
Business Statistics – An Applied Orientation – Pearson Education
Marketing Research – British Open University Business School, U.K.

He has published research in reputed national and international journals in areas including credit default prediction, banking analytics, consumer analytics, conjoint analysis, financial modelling, goal programming, marketing analytics and predictive modelling.

CONSULTING & INDUSTRY APPLICATIONS

His consulting experience includes:

Product-mix optimization and profit maximization using Linear Programming
Market research and statistical analysis
Marketing analytics and forecasting models
Credit default prediction and financial modelling
Website landing-page click-through-rate optimization
Statistical consulting for international clients
Development of analytics and forecasting solutions for software organizations

ACADEMIC & PROFESSIONAL ENGAGEMENT

Conducted workshops at the Cypher Analytics India Summit on Machine Learning, Neural Networks and Logistic Regression
Distinguished Panelist on AI/ML-led disruption and AI transformation
Chairperson/Session Chair at national and international conferences
Reviewer for Emerald Journals, South Asian Journal of Business Studies and Journal of Indian Business Research
Delivered invited lectures and workshops on Statistical Tools, Hypothesis Testing and Analytics
Presented research at international conferences on Analytics, Banking, Supply Chain, Operations Research and Quantitative Management

RECOGNITION

Recognized consecutively as:

One of the 10 Most Prominent Analytics Academicians in India – 2017
One of the 20 Most Prominent Analytics & Data Science Academicians in India – 2018
One of the 10 Most Prominent Data Science Academicians in India – 2019

SELECTED EXECUTIVE EDUCATION / WORKSHOP AREAS

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