Area of Expertise: Marketing, Strategy & Consumer Behaviour
Education
- D., Purdue University, Krannert Graduate School of Management
- Master’s in Economics and Marketing Science, Purdue University, Krannert Graduate School of Management
BIO
Dr. Bibek Banerjee is a Professor of Entrepreneurship and Management at Ashoka University with over three decades of experience in academia, institution-building, consulting, leadership development, and executive education. He has previously served as Professor at the Indian Institute of Management Ahmedabad (IIMA), Director & Group Mentor of IMT Ghaziabad, Dubai and Nagpur, Senior Dean (Strategy) at Ahmedabad University and Shiv Nadar University, Dean of the School of Management and Entrepreneurship at Shiv Nadar University, and Founding Dean of the Academy of Continuing Education at Shiv Nadar University.
At IIMA, Dr. Banerjee served as Chairperson of the Marketing Area and played a significant role in integrating engaged learning methodologies, including digital simulations, into the management curriculum. He also co-founded the Centre for Research in Retailing at IIMA. He was instrumental in establishing the collaboration between IIMA and Duke Corporate Education, USA, for customised executive education and served as Managing Director of the collaboration.
Dr. Banerjee has extensive international teaching and executive education experience, having taught and trained executives in the USA, Singapore, Mexico, Spain, China, Tunisia, Sri Lanka and Kenya. He also served as Visiting Professor of Marketing at Appalachian State University, North Carolina, USA.
His expertise spans marketing strategy, strategic marketing, consumer behaviour, brand management, advertising and integrated marketing communication, analytical modelling, game theory, retailing, and leadership development. He has consulted with several national and multinational organisations across retail, financial services, FMCG, consumer durables, pharmaceuticals, industrial products and services.
He has designed and delivered executive development programmes for leading organisations including Ericsson, Coca-Cola, Citibank, Aditya Birla Group, Microsoft, GE-Genpact, Jubilant FoodWorks, Infosys, Tata Group, Unilever India, HDFC Bank, TVS Group, BPCL, IOC, GAIL, Bajaj Auto, Asian Paints, Crompton Greaves, Mahindra & Mahindra, ABB India and OTIS India.
AREAS OF EXPERTISE
- Strategic Marketing
- Marketing Strategy
- Brand Management
- Advertising & Integrated Marketing Communication
- Consumer Behaviour
- Marketing Analytics & Analytical Modelling
- Retail Management
- Game Theory & Strategic Behaviour
- New Product Development
- Product Portfolio Management
- Leadership Development
- Executive Education
SUBJECT TAUGHT / STUDENT PROJECT MENTOR
- Strategic Marketing
- Marketing Management I & II
- Brands, Advertising & Integrated Marketing Communication
- Games & Strategic Behaviour
- Research Design for Marketing Decisions
- Readings Seminar in Marketing Management
- Quantitative Models in Marketing
- Game Theory & Strategic Behaviour
- Marketing Strategy Simulation
- Marketing Analytics
- Consumer Behaviour
- Brand Management
- Retail Management
EXPERIENCE
ACADEMIC EXPERIENCE
- Professor of Entrepreneurship and Management, Ashoka University
- Professor, Indian Institute of Management Ahmedabad (IIMA)
- Director & Group Mentor, IMT Ghaziabad, Dubai and Nagpur
- Senior Dean (Strategy) and Professor, Ahmedabad University
- Senior Dean (Strategy) and Professor, Shiv Nadar University
- Dean, School of Management and Entrepreneurship, Shiv Nadar University
- Founding Dean, Academy of Continuing Education, Shiv Nadar University
- Managing Director, Duke–IIMA Collaboration on Executive Leadership Education
- Chairperson, Marketing Area, IIMA
- Visiting Professor of Marketing, Appalachian State University, North Carolina, USA
- Visiting Professor at universities/institutions across the USA, Singapore, Mexico, Spain, China, Tunisia, Sri Lanka and Kenya
- Worked at IIMA from September 1994 to January 2012 as Professor of Marketing and Economics
INSTITUTION BUILDING & ACADEMIC LEADERSHIP
- Played a key role in establishing the Centre for Research in Retailing at IIMA
- Established the Academy of Continuing Education (ACE) at Shiv Nadar University
- Served as Director General and Academic Mentor of the IMT Group of Institutions
- Led IMT Ghaziabad towards AACSB accreditation
- Established and managed academic–industry collaborations and executive education initiatives
CONSULTING & CORPORATE ENGAGEMENT
- Extensive consulting experience across retail financial products, FMCG, consumer durables, pharmaceuticals, industrial products, retailing and services
- Consulting assignments for organisations including Duke University, Eastman Kodak, Mobil Inc., Unilever (HUL), TVS Group, Tata Group, Cadila Pharmaceuticals, World Bank, Coffee Board of India and Konkan Railway Corporation
- Designed and delivered executive development programmes for Ericsson, Aditya Birla Group, Genpact, Microsoft, Citigroup, Infosys, Tata Group, Unilever India, HDFC Bank, TVS Group, BPCL, IOC, GAIL, Bajaj Auto, Asian Paints, Mahindra & Mahindra, ABB India and several other organisations
RESEARCH & PUBLICATIONS
Dr. Banerjee’s research interests include analytical modelling for marketing decision-making, game-theoretic models of marketing phenomena, econometric modelling of customer-level behavioural dynamics, retail analytics and strategic marketing decisions. He has published research in leading international peer-reviewed scholarly journals.
AWARDS & RECOGNITION
- First recipient of the AIMS International Award for Outstanding Leadership as Business School Director in India
- Professor of the Year, IIM Ahmedabad, as voted by students
- Rated among the best faculty in executive education programmes by executives
- Member, Asia Pacific Advisory Board of AACSB (2014–2016)
- Director, Academy of Indian Marketing
- Invited Keynote Speaker at AACSB conferences on Institutional Collaborations, Learning Outcomes and Assurance of Learning
- Research paper on Sequential Comparative Advertising nominated for the JDC Little Festschrift, MIT, USA
- Recipient of multiple research grants at IIMA
- Purdue Research Foundation Grant, Purdue University
- Krannert Thesis Grant, Purdue University
RESEARCH GRANTS
- Multiple research grants, Indian Institute of Management Ahmedabad, 1995–2010
- Purdue Research Foundation Grant, Purdue University, 1994
- Krannert Thesis Grant, Purdue University, 1992–1993