Areas of Expertise: Marketing, Strategy & General Management
Naveen Prabhu is a senior healthcare business leader with 25+ years of experience in healthcare strategy, marketing, business development, service-line expansion, revenue growth, and operational optimization across large multispecialty and tertiary-care hospitals. He has held leadership positions across leading healthcare organizations, driving market expansion, physician engagement, referral development, institutional partnerships, and revenue enhancement.
His expertise combines business strategy, healthcare marketing, P&L management, service-line development, strategic partnerships, and stakeholder management, with a strong focus on translating business strategy into measurable growth and operational outcomes.
Areas of Expertise
- Healthcare Business Strategy & P&L Management
- Healthcare Marketing, Brand & Market Positioning
- Service-Line Development & Revenue Growth
- Revenue Cycle & Capacity Optimization
- Corporate, Insurance & Referral Partnerships
- Digital Marketing & Patient Acquisition
- Physician Engagement & Stakeholder Management
- Team Leadership & Cross-functional Collaboration
Career & Academic Highlights
- Currently serves as General Manager – Marketing & Business Development, Chettinad Super Speciality Hospital, leading enterprise-wide business growth, marketing strategy, market expansion, and revenue objectives.
- Previously served as Assistant General Manager – Marketing, Dr. Rela Institute & Medical Centre, where he led radiation oncology business development, physician branding, outreach and referral programmes.
- Served as General Manager – Service Development, Dr. Kamakshi Memorial Hospitals, driving new service launches, institutional partnerships, outreach, and service-line development.
- Earlier leadership roles include General Manager – Marketing at Parvathy Hospital and Marketing Manager at Dr. Mehta Multispeciality Hospitals, along with experience at Kauvery Hospital, Global Hospital, and Glenmark Pharmaceuticals.
- Successfully launched Orthopaedics and Neurology service lines, contributing to approximately 25% year-on-year growth.
- Improved specialty utilization and hospital occupancy across multiple institutions through strategic service-line and marketing initiatives.
- Conceptualized and executed international clinical summits and developed high-value partnerships for strategic clinical programmes.
- Strong teaching orientation with expertise in case-study-driven and application-oriented management education, connecting management concepts with practical healthcare business challenges.
- Executive education through COO Programme, IIM Ranchi, along with an MBA in Hospital Management and a Bachelor’s Degree in Chemistry.