Viswanathan Devaraj is a senior media and business leader with over 24 years of experience spanning revenue strategy, sales, marketing, media monetisation, digital transformation, and business development. Currently serving as Chief Revenue Officer at BlackSheep Media, he has built a strong track record of driving revenue growth, developing new monetisation opportunities, and leading large-scale media and marketing initiatives across television, digital, print, radio, and events.
Over the course of his career, he has played a key role in launching and scaling new media ventures, having contributed to the launch of approximately 22 media and startup ventures. His experience combines strategic planning with hands-on execution across ATL and BTL campaigns, on-ground activations, roadshows, regional promotions, content monetisation, and integrated media planning.
Areas of Expertise
- Revenue strategy, business development, and monetisation
- Media sales, marketing, and advertising strategy
- New media and digital business development
- Brand positioning, integrated campaigns, and market activation
- Content strategy and content monetisation
- P&L management, budgeting, vendor management, and campaign ROI
- Sales leadership, team building, and performance management
- Strategic planning and execution across TV, digital, print, radio, and events
Career & Academic Highlights
- Chief Revenue Officer at BlackSheep Media, where he delivered an 85% revenue increase within the first quarter and drove ₹1.72 crore in value, while executing large-scale digital, television, and cinema awards.
- Previously served as Business Head at Behindwoods, where he developed new monetisation avenues delivering 8X return on investment and increased regional revenue by 300% within the first year.
- As Business Head at Jaya TV Network, helped increase annual revenue to ₹50 crore within a year and drove significant growth in content performance, while overseeing television, digital, print, and on-ground events.
- Held senior leadership positions across Studio V Media, Mega TV Network, Polimer Media, Kalaignar TV, Big FM, and Sun TV, with extensive experience in media sales, advertising revenue, and marketing leadership.
- Has 24+ years of experience in media, including 16+ years in management positions, 15+ years across television channels, and 7+ years in digital media.
- Holds an M.Phil in Management with specialisation in Marketing Research from Alagappa University and an MBA in Marketing Management from Madras University.
Dynamic Revenue Strategist with a proven track record of over 24 Years, Spear-headed successful events across Tamil Nadu, enhancing brand visibility and market reach. Adept in leadership and operational excellence, driving teams to achieve sustainable business growth and optimize sales processes. Specialized in New Media Launch. Proven Expertise in Print, Radio, TV, Digital & Events.
EDUCATION
Master of Philosophy: Marketing Research, 04/2003 – Alagappa University – Tamil Nadu
MBA: Marketing Management, 03/2002 – Madras University – Tamil Nadu
Bachelor of Science: Maths, 04/2000 – Madras University – Tamil Nadu
SKILLS
- Revenue Generation & Optimization
- Strategic Planning & Execution
- Sales Process Management
- Marketing & Advertising
- Sustainable business models
- Leadership & People Development
- Sales Leadership
- Digital Transformation
LANGUAGES
Tamil English Hindi Telugu
Chief Revenue Officer, 11/2024 – Current BlackSheep Media – Chennai, India
- Increased Revenue by 85% within the 1st Quarter by Bringing a Value of 72 Crore.
- Executed big-ticket events like digital awards, TV awards, and cine
Business Head, 05/2022 – 09/2024 Behindwoods –Chennai, India
- Strategically created new monetization avenues yielding 8 Times the
- Increased Regional Revenue 300% within the 1st
Business Head, 04/2018 – 05/2022 Jaya TV Network – Chennai, India
- Increased the Overall Annual Revenue to 50 Crore within a
- Ideated, Strategized and Executed Content Which Increased the GRP’s 300%
- Handled TV Channels (Jaya TV, Jaya Music, J Movies & Jaya Plus News Channel), Jaya TV Digital, Print (Viva L’ Amore) and On Ground Events
Head – Marketing & Sales, 01/2013 – 03/2018 Studio V Media – Chennai, India
- Heading the outsourced Marketing Team for TV Responsible for generating profit through Slot & Ad revenues for TV Channels through Retail & Corporate Clients. Handled YouTube channel revenue Optimization.
National Sales Head, 07/2011 – 12/2012 Mega TV Network – Chennai, India
- Heading the Marketing Team across India & Responsible for generating profit through ad revenues for Mega TV Network Channels Mega TV (GEC), Mega Musiq (Music Channel) & Mega 24 (Movie Channel).
Head of Sales Department, 04/2009 – 07/2011 Polimer Media – Chennai, India
- Heading the Regional Marketing Team & Responsible for generating profit through ad revenues for Polimer
General Manager – Marketing, 05/2008 – 03/2009 Kalaignar TV – Chennai, India
- Responsible for generating profit through ad revenues for Kalaignar TV (GEC), Isai Aruvi (Music Channel), Kalaignar Seithigal (News Channel).
Senior Manager, 06/2006 – 05/2008 Adlabs Films Ltd (Big FM) – Chennai, India
- Responsible for generating profit through ad revenues for Chennai & other Looking after Retail clients in TN like Chennai, Erode, Coimbatore, Salem, Trichy and Madurai etc.
Manager in Charge, 04/2004 – 05/2006 Sun TV Ltd – Suryan FM – Chennai, India
- Responsible for advertisements of Suryan FM (Chennai, Coimbatore & Tirunelveli) & Visakha Worked in the Re Launch of Weekly Magazine Kungumam & the Daily Dinakaran.
Assistant Manager, 04/2002 – 03/2004 KVP Software Pvt Ltd – Chennai, India
- Responsible for advertisements of Office Stock up, A US Based Online Sales
Research Trainee, 09/2001 – 03/2002 EID Parry – Chennai, India
- Ideated, strategized, executed, and successfully managed ATL & BTL campaigns, on-ground activations, roadshows, and regional promotions.
- Launched approximately 22 new media ventures / start-ups during my career.
- Managed the entire media plan, including hoardings, bus depots, shelters, train branding, bus branding, banners, transit media, and overall outdoor media.
- Developed offline marketing strategies to increase brand visibility and generate sales leads.
- Conceptualized and created content for monetization across multiple platforms.
- Successfully initiated and executed several media plans across multiple projects.
- Managed complete P&L, strategy, and content, while handling vendors, agencies, budgets, and campaign ROI.
- Revamped and repositioned Jaya TV, making it one of the Top 5 GECs in terms of revenue.
- Set up and trained the entire RoTN Sales Team for Behindwoods.
Professional Career – Working Experience (24+ Years)
- BlackSheep Media – Chief Revenue Officer
(Dec 2024 – Till Date: 1 Year & 4 Months) - Behindwoods – Business Head
(Jun 2022 – Sept 2024: 2 Years & 4 Months) - Jaya TV – Head – Sales & Marketing
(April 2018 – May 2022: 4 Years & 3 Months) - Studio V Media – Head – Marketing & Sales
(Jan 2013 – Mar 2018: 5 Years & 3 Months) - Mega TV Network – National Sales Head
(July 2011 – Dec 2012: 1 Year & 6 Months) - Polimer TV – Sales Head
(Apr 2009 – July 2011: 2 Years & 4 Months) - Kalaignar TV – General Manager – Marketing
(May 2008 – Mar 2009: 1 Year) - Reliance Big FM – Senior Sales Manager
(June 2006 – May 2008: 2 Years) - Sun TV – Manager in Charge
(Apr 2004 – May 2006: 2 Years & 2 Months) - KVP Software Pvt. Ltd. – Assistant Manager
(Apr 2002 – Mar 2004: 2 Years) - E.I.D. Parry – Research Trainee
(Oct 2001 – Mar 2002: 6 Months)
Educational Qualification
- M.Phil in Management – Alagappa UniversitySpecialization: Marketing Research
- MBA – Velammal College of Management & Computer StudiesAffiliated to Madras University
- B.Sc. Mathematics – C.K.N. CollegeMadras University, Full-Time Regular Course
- HDCA – Honors Diploma in Computer Applications
Total Experience in Media: 24+ Years
Total Experience in Management Positions: 16+ Years
Total Experience in TV Channels: 15+ Years
Total Experience in Digital Media: 7+ Years
As a self-motivated and ambitious individual with strong career objectives
supported by high levels of initiative, I prefer a career instead of a job.
I seek a career where I can utilize my communication, reasoning,
problem-solving, and analytical abilities to the maximum, creating mutual
benefits for both the organization and myself.