Area of Expertise: Marketing
Achal Rangaswamy is a veteran Sales and Marketing professional, business leader, coach and mentor with more than three decades of experience across sales, marketing, business leadership and capability development. Having worked across a wide range of business models, products and services, he has built a distinctive reputation for developing sales professionals and leaders through practical, experience-led learning.
Today, as Achal Rangaswamy The Coach, he focuses on coaching, training and mentoring leaders, sales teams and young professionals in areas including sales effectiveness, leadership, communication, self-development, time management and life skills. His approach emphasizes customer-centric selling, personal effectiveness, execution and the joy of doing things. He is also a long-standing faculty member of the Ahmedabad Management Association, where he has trained and mentored thousands of professionals over nearly two decades.
His corporate career includes senior leadership positions such as President – Marketing at Bell Ceramics and leadership roles with Amtrex Appliances and ACT, giving him deep hands-on exposure to sales strategy, marketing, profit-center management and business growth.
Areas of Expertise
- Sales & Sales Force Effectiveness
- Sales Leadership & Management
- Marketing Strategy & Brand Building
- Customer-Centric Selling
- Business Development & Market Expansion
- Leadership Development & Coaching
- Communication & Interpersonal Skills
- Personal Effectiveness & Self-Development
- Time Management & Life Skills
- Sales Capability Building & Training
Career & Professional Highlights
- Over three decades of experience across Sales, Marketing, business leadership, profit-center management and professional development.
- Former President – Marketing, Bell Ceramics, with extensive experience in building and managing brands and business performance.
- Held leadership roles including Marketing Manager at Amtrex Appliances and Director at ACT.
- Currently works as a Sales & Marketing Coach, trainer and mentor, supporting organizations and professionals across sales, leadership and personal effectiveness.
- Has been associated with the Ahmedabad Management Association (AMA) for more than two decades, training and mentoring thousands of young professionals in Sales, Sales Management, Leadership, Communication, Interpersonal Skills, Time Management and Life Skills.
- Received the AMA–Zydus Cadila Marketing Man of the Year Award (2008) for outstanding contribution to marketing and brand building.
- Received AMA’s Rich and Lasting Contribution Award (2018) and Outstanding Contribution to Training Award (2025) for his long-standing contribution to professional development and training.
- Delivered a TEDx talk at IIM Raipur on the Joy of Selling, reflecting his distinctive philosophy of sales as a profession built around people, value and genuine customer connection.
- Author/co-author of books including Beyond the Uncharted Landscape, Time is Money, and Don’t Courier That Engagement Ring, covering careers, time management and the human side of selling.
- His professional philosophy emphasizes process, attitude and results, with a strong focus on disciplined execution and developing people rather than simply pursuing targets.
- Recognized for his contribution to building the dignity and professional identity of salespeople through the “A Wave of Awareness for Regaining Dignity for the Salesperson” initiative, which has attracted thousands of followers.