Area of Expertise: Marketing
Sairam Vedam is a global Marketing, Brand and Business Growth leader with over 25 years of experience across technology, software products, SaaS, IT services and digital engineering. His expertise spans global branding, enterprise marketing, demand generation, product and platform marketing, go-to-market strategy, digital transformation, corporate development and AI-led marketing. He has built and transformed marketing organizations for some of India’s leading technology companies, combining strategic positioning with measurable business growth.
Currently serving as Chief Marketing Officer and Executive Vice President – Hyderabad Site Leader at QualityKiosk Technologies, Sairam leads the company’s global marketing strategy, brand positioning, demand generation, GTM initiatives and AI-led growth agenda. He joined QualityKiosk in July 2026 to strengthen its positioning as a global leader in AI Reliability Engineering and Digital Assurance and to support expansion across North America, the UK and Europe.
Previously, Sairam served as Chief Marketing Officer at Coforge, where he transformed marketing into an AI-first, intelligence-driven growth function spanning analyst and advisory relations, ABM, digital marketing, demand generation, alliances, employer branding and corporate reputation. His leadership influenced $160M+ in pipeline and $115M+ in revenue, while delivering significant productivity and digital visibility gains.
Earlier, as CMO and Brand Custodian at Cigniti Technologies, he played a key role in repositioning the company as an AI-led Digital Assurance and Engineering services provider and also led global M&A and corporate development. He has additionally held global CMO roles at Innominds and Kore.ai, alongside leadership positions at Pramati, Imaginea, Apere, CA Technologies and HCL Technologies.
Areas of Expertise
- Global Marketing & Brand Strategy
- B2B Technology & Enterprise Marketing
- AI, SaaS & Software Product Marketing
- Go-to-Market & Demand Generation
- Account-Based Marketing & Enterprise Growth
- Brand Positioning & Corporate Reputation
- Analyst & Advisory Relations
- Digital Marketing & AI-led MarTech
- Strategic Alliances & Partner Marketing
- Corporate Development & M&A
- Investor & Executive Communications
- Digital Transformation & Technology Strategy
Career & Professional Highlights
- Currently Chief Marketing Officer & EVP – Hyderabad Site Leader at QualityKiosk Technologies, driving global marketing, brand repositioning, GTM and AI-led growth.
- Previously served as Chief Marketing Officer at Coforge, leading the full spectrum of enterprise and business marketing across a global technology organization.
- At Coforge, transformed marketing into an AI-first, intelligence-driven strategic capability, influencing $160M+ pipeline and $115M+ revenue and delivering 2X productivity gains.
- Led AI-driven SEO and Agentic Engine Optimization initiatives that increased top-ranking keywords by 91%, while expanding digital reach by more than 410,000 followers.
- Served as CMO & Brand Custodian at Cigniti Technologies, helping reposition the organization as an AI-led Digital Assurance and Engineering company while also leading M&A and corporate development.
- Held global CMO roles at Innominds and Kore.ai, building technology brands and driving positioning, product marketing, demand generation and digital transformation.
- Brings experience across Pramati, Imaginea, Apere, CA Technologies and HCL Technologies, combining technology expertise with business and marketing leadership.
- Recognized among Top 100 Marketing Leaders / Marketing Minds of India, and named Most Influential Marketing Technology Leader in 2015 and 2016.
- Recognized by organizations including BBC Knowledge Series, CMO Asia, World Marketing Congress, Paul Writer and Enterprise IT World for marketing and technology leadership.
- Serves as a Management Committee Member of the Hyderabad Software Enterprises Association (HYSEA) and has been associated with Nasscom’s Gen AI Foundry and Regional Council.
- Active as a technology evangelist, startup advisor, mentor and investor, with interests spanning AI, SaaS, DeepTech, FinTech, Martech and emerging technology ventures.
- Recognized thought leader and speaker in AI-led marketing, enterprise technology, digital transformation, brand strategy and business growth, with publications and thought leadership across the technology ecosystem.